BC Ferries Campaign

BC Ferries operates the world’s largest ferry fleet moving people, cars and freight across the stunning coastal and inland waters of British Columbia. The brief was to promote gift certificates sales online and onboard the ferries. The idea had to be executed quickly and using existing photography.

AdvertisingArt DirectionCopywriting
2014
The selected concept had to work across different media sizes from large posters to the back of passage tickets.
The gift tag and cord were photographed separately. A pround moment as an art director: I wrote the headline.
The final, composited image was tilt-shifted and desaturated for the sake of nostalgia. 
I fought for and won the opportunity to complete the user expereince with a matching sleeve. 

You may also like

Cardboard Record Player
2013
SFU Outstanding Alumni Awards
2016
Harpernomics
2015
Cocoa Nymph
2013
TransLink Graphic Standards
2014
Ask Compass Activation
2014
Navigating Mental Health
2014
Campaign Visual Guidelines
2014
Ask Compass
2014
Sea Nymph Bar
2015
Back to Top