BC Ferries operates the world’s largest ferry fleet moving people, cars and freight across the stunning coastal and inland waters of British Columbia. The brief was to promote gift certificates sales online and onboard the ferries. The idea had to be executed quickly and using existing photography.
Advertising, Art Direction, Copywriting
The selected concept had to work across different media sizes from large posters to the back of passage tickets.
The gift tag and cord were photographed separately. A pround moment as an art director: I wrote the headline.
The final, composited image was tilt-shifted and desaturated for the sake of nostalgia.
I fought for and won the opportunity to complete the user expereince with a matching sleeve.