The selected concept had to work across different media sizes from large posters to the back of passage tickets.
The gift tag and cord were photographed separately. A pround moment as an art director: I wrote the headline.
The final, composited image was tilt-shifted and desaturated for the sake of nostalgia. 
I fought for and won the opportunity to complete the user expereince with a matching sleeve. 

You may also like

Back to Top