Campaign Visual Guidelines

The first challenge was to create clear linkage back to the brand. The campaign for The Unlimited Family Plan had to identify unmistakably with Westminster Savings in a space crowded with much bigger players with infinitely larger media budgets. We responded with a rigorous process: evaluating carefully what vocabulary the Credit Union could own to differentiate from the crowd; blowing that vocabulary out into multiple units and testing them in focus groups. The final product was this robust graphic language of simple elements that could be reused and expanded on by the client-side graphic artists.

Art DirectionBrandingIllustration
2014

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