Project Better Balance

A community initiative of Westminster Savings Credit Union, Project Better Balance conceptually plays off the idea of a healthy finical balance sheet. Practically, its focus is helping busy families in the community achieve a healthy balance of physical and (interestingly) creative activity.

Creative DirectionInformation ArchitectureWeb Design
2013
In addition to a fluid and playful graphic language we created the website as a hub for activity. The community calendar contains the branded Westminster Savings: Free Swim and Artful Saturdays initiatives and is filled out by aggregating vetted community activities. This makes it a great one stop source for what do do with the kids.        
The calendar is smart enough to selects activities from a database and makes suggestions based on the weather forecast.  

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