TransLink Graphic Standards

TransLink is the transportation authority for the Metro Vancouver area. They manage buses, trains and water ferries, regional roads and bridges, cycling and pedestrian movement. This project spanned 2 years and included auditing their existing materials, writing the brand strategy and developing a cohesive graphic language. The most challenging visual guidelines I have ever worked on, as much because of the politics as well as the scope. Not all standards have been adopted in their entirety, but it is significant to see the ones that were rolled out across the system. Posted here are key elements selected from the guidelines.

Art DirectionBrandingCopywriting
2014

You may also like

Ask Compass Activation
2014
Campaign Visual Guidelines
2014
Mindfulness
2014
Navigating Mental Health
2014
Stresslr
2015
Confections Packaging
2013
Sea Nymph Bar
2015
Project Better Balance
2013
SFU Outstanding Alumni Awards
2016
The Unlimited Family Plan
2014
Back to Top