About the project
A new (and fierce) Oatmeal Stout inspired a search into the history of oats: a national dish of Scotland honoured by the World Porridge Championship in the highland village of Carrbridge where excellence and can earn you a coveted Golden Spurtle.
This collaboration achieved a product and narrative that is authentic and rich in storytelling. “Blasta!” in Scottish Gaelic, is not an onomatopoeia, but a compliment meaning tasty, delicious, or eloquent (as in, “Tha oatmeal blasta.”) Even the Gaelic word for beer, lionn, relates to traditional Scottish heraldry and the fierce lion rampant (illustrated here in stout format, turned around a spurtle)
About the client
Sweet Soul Creative is a partnership between tastemakers and brand designers resulting in a deep synergy between product and packaging, flavour and font, taste and typography, design and deliciousness.