packaging redesign New hardware design was an opportunity to re-envision placement in the dispensary case. Current products displayed with the back panel facing forward. Redesign Challenges: Differentiate. Visible cannabis extract. Key strain and dosing information moved to the front facing panel (without overcrowding). Streamline compliance with unique and conflicting regulatory requirements across jurisdictions (Canada, Oregon, Nevada).
Pattern created from asanoha symbol. The Asanoha def. ancient Japanese symbol for hemp. Consitent use of this pattern will create brand recognition. Especially in a category dominated by clinically black and white products.
Selection of four sketches of packaging concepts with windows to display product
Three images representing the final packaging concept. ☜ Front facing panelProduct and regulatory information printed digitally, on demand. Additionally, users could peel off a removable sticker with a Leafly strain code and affix it to the cartridge. The information card inserted into a clear PLA (compostable) package that showcased the premium oil. Streamlined compliance High quality marketing images built with embedded smart objects so that colour coding, strainnames, potency information, and compliance data could be updated on-the-fly.

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