Banking bundles were a completely new concept. We needed a simple visual mnemonic that encapsulated the idea. We launched with the key image of the matryoshka.
For the the door hanger, the flat illustration transformed with user interaction. My son has a paper route so I got to hang some of these myself.
A fully responsive site was created to support the campaign. The key image was used as the navigation; scrubbing over it opened and closed the individual stacking dolls.
Flight 2 of the campaign continued developing the family-focused visual theme using simple visual metaphors designed as sudo infographics.
