SFU Outstanding Alumni Awards

Every year, Simon Fraser University recognizes alumnus whose achievements are outstanding. Historically a thoroughly stodgy, elitist event, this year we repositioned it simply as “an opportunity to engage with our brightest stars”. The thinking was, if all SFU alumni were represented by the some six thousand lights in the night sky, visible to the naked eye, these five outstanding individuals are supernovas among them. The connections we draw between these exceptional individuals are akin to the constellations humankind has made by drawing lines between celestial bodies since the beginning of time. The use of the night sky as a metaphor for SFU alumni became an accessible, universal image that resonated with our target audience: all metrics were exceeded.

BrandingCreative DirectionMotion Graphics
2016
The biographical points join together to form a constellation.
The styleguide facilitated early buy-in from all stakeholders, while ensuring consistency across channels.

You may also like

Cocoa Nymph
2013
Ask Compass
2014
Project Better Balance
2013
Thank You
2016
TransLink Graphic Standards
2014
The Unlimited Family Plan
2014
Ask Compass Activation
2014
BC Ferries Campaign
2014
Mindfulness
2014
Cardboard Record Player
2013
Back to Top