Title image etching treated shot of a stack of pretzels balanced on an outstretched hand with a text overlay 'Working closely with a master confectioner, we created a confectionary brand from the ground up: brand name and identity, product line, production process, and retail merchandising.'
Naming. Short list vetted against tighter criteria meaning, distinctive, protectable, transensory.
Identity Visualization. The double entendre, Say she ate (literally a homophone sounding like satiated) was chosen because of its potential to be playful and availability to be protected. Sketches of early concepts.
Brandmarks and graphic language. Image of symbol (manicure) posting left and right.
Products & applications. Shots of products and names. Product narrative for Ruby Boobies.

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